I do love me some Rick Perlstein, and he really hones in on what Democrats need to do:

I won’t belabor the point that I believe that the Democrats pay a huge long-term price for those Democrats who let that bankruptcy bill go through. The Republicans understand us better than we understand ourselves. When we are not credible defenders of the economic interests of ordinary Americans, we amount to little. When we are, we’re a nuclear bomb to the heart of their coalition.

The Christian right is a political machine. Very little is asked of its cogs: just that they consult the call board on election day, and vote the way it says. It takes enormous effort to get them to do just that, as any of their leaders will freely tell you. Any of Richard J. Daley’s precinct captains would have told you the same thing.

It doesn’t take much to demobilize a machine voter: Just install some doubt that people who claim to be their champions are not really their champions. If the Democrats had been united against the bankruptcy bill, we could even have demobilized some of these Freepers.

That’s the way they did it with us. The stuff about the Democrats being “cultural elitists” spread a nagging doubt. People stopped looking to the call board. Even some of the activists.

The time is ripe to do it to them. A Pentecostal friend of mine just returned from a mission to El Salvador with his childhood church from rural Louisiana. He used to regale me with tales of annual July 4 Pentecostal retreats that were like Nuremberg rallies in praise of the Great Leader. That’s over now. The straw that broke the camel’s back, he tells me, was people not being able to afford to go to the dentist. They also have vanishingly low faith in Bush’s foreign policy, and in the Iraq war.

They’re getting demobilized.

That’s great. But here’s the catch. They have to have somewhere to go. That’s where the simple stuff comes in.

Let’s talk about Social Security.

The most glorious thing about congressional Democrats is that they have drawn the line and said: No further. Don’t. Touch. Social. Security. It is a heroic stand. What’s more, it’s been enormously politically effective.

Now think about this: They are drawing on the capital of an entitlement passed 70 years ago.

They’ll be drawing on the capital from Medicare 35 years from now. Congressional Democrats won’t let them kill it. Because they understand: These programs make life in America fundamentally better. And because these gooses, Social Security, Medicare, lay golden eggs. They manufacture Democrats.

It is the duty of every generation of Democrats to produce new geese to lay 70 years of golden eggs. It is the only way our party has grown—as Bill Kristol puts it, by reviving the reputation of the Democrats as the generous protector of middle-class interests. They know they’re screwed if we’re credible in our pledge to deliver new kinds of power to ordinary people in their every day lives.

Democratic congressmen can do that, for example, by making a credible collective pledge that if you vote Democrat enough you will never pay another medical bill as long as you live. You really think people wouldn’t stop voting Republican then?

It makes a virtuous circle. The most important exit poll finding from last year’s election was not about moral values. It was all the people who said they disagreed with Bush on the issues, but they were voting for him anyway because they knew what he stood for.

What I call “superjumbos”—grand policy commitments that span generations—add value by the very credibility of the commitment.

It isn’t any accident that not raising taxes is a pledge every Republican makes, on pain of political death. It has not hurt them even though, according to Stanley Greenberg’s polls, only 30 percent of Americans call high taxes a very serious problem.

To complete the circle—in the same poll 77 percent called “the state of health care in America” a serious problem.

Remember when Dick Morris used to tell President Clinton that he couldn’t afford not to be on the side of any issue supported by 60 percent of Americans? Paul Krugman reported a poll that 72 percent of Americans favor “government-guaranteed health insurance for all.”

Guaranteed. Health Insurance. For All. Not, as I found it formulated on the website of even one of the most liberal senators, “access to affordable health insurance.”

Simple.

Not easy.

So Democrats, let’s get to work.