Desecrated
Feb 16th, 2007 at 3:02 pm by Dr. S
Under Armour’s athletic clothing will be the first product advertised among the ivy on the walls of Wrigley Field.
Under Armour and the Chicago Cubs agreed yesterday to place Under Armour’s logo on 7-foot-by-12-foot doors in the ballpark’s right- and left-field brick walls.
The doors had been painted green and were not covered with ivy, which has been a Wrigley Field trademark since the 1930s. The Cubs were the last major league team without advertising on outfield walls.
This hurts on so many levels. I grew up visiting the friendly confines of Wrigley and lived down the street on Waveland Avenue in the years after college, long ago. I remember going to parties in those buildings (flats) overlooking the park when the price of admission was a 6 pack. The lights were bad enough. Now this.
What’s next? Video ads embedded in the bases?
Under Armour sounds like a dynamite brand name.
For a deoderant.
The Tribune Company is not much less sleazy than Murdoch’s newspapers.