Why Don’t They Just Change The Name?
Aug 31st, 2007 at 9:03 am by Susie
From Health and Human Services to Corporate Client Services:
In an attempt to raise the nation’s historically low rate of breast-feeding, federal health officials commissioned an attention-grabbing advertising campaign a few years ago to convince mothers that their babies faced real health risks if they did not breast-feed. It featured striking photos of insulin syringes and asthma inhalers topped with rubber nipples.
Plans to run these blunt ads infuriated the politically powerful infant formula industry, which hired a former chairman of the Republican National Committee and a former top regulatory official to lobby the Health and Human Services Department. Not long afterward, department political appointees toned down the campaign.
[…] Rep. Henry A. Waxman’s Committee on Oversight and Government Reform is investigating allegations from former officials that Carmona was blocked from participating in the breast-feeding advocacy effort and that those designing the ad campaign were overruled by superiors at the formula industry’s insistence.
“This is a credible allegation of political interference that might have had serious public health consequences,” said Waxman, a California Democrat.
You know, I know women have all sorts of pressures that make it more difficult to breastfeed. But I’ll bet a lot more of them would persevere and struggle through if they were clearer on the risks of formula.
