Comments on: Every Move You Make http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/ Keeping a jaundiced eye on the corporate media. Mon, 13 Oct 2008 04:04:56 +0000 http://wordpress.org/?v=2.6 By: From Pine View Farm » Another Reason To Migrate to Linux http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134764 From Pine View Farm » Another Reason To Migrate to Linux Wed, 16 Jan 2008 22:39:45 +0000 http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134764 [...] Susie. [...] [...] Susie. [...]

]]> By: Strudel & Shotguns http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134753 Strudel & Shotguns Wed, 16 Jan 2008 18:15:38 +0000 http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134753 F*ck all that nonsense. Just don't carry the gear. And you think the terrrrrrrrraaaaaists don't already know that all this stuff is tracked? Or Jimmy in the mailroom, or Fred in accounting, for that matter? ... When I was getting the slow-motion heave-ho from the Gannett Death Star, I was pretty sure I was being monitored with keystroke logging software, as my boss was fiercely making book on me. At random times, I began to type, with no documents of files open, quite rude and graphic statements regarding my boss and her boss engaging in acts, uh, against nature and stuff. Good times. F*ck all that nonsense.
Just don’t carry the gear. And you think the terrrrrrrrraaaaaists don’t already know that all this stuff is tracked? Or Jimmy in the mailroom, or Fred in accounting, for that matter?
…
When I was getting the slow-motion heave-ho from the Gannett Death Star, I was pretty sure I was being monitored with keystroke logging software, as my boss was fiercely making book on me. At random times, I began to type, with no documents of files open, quite rude and graphic statements regarding my boss and her boss engaging in acts, uh, against nature and stuff. Good times.

]]> By: Elton http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134752 Elton Wed, 16 Jan 2008 17:59:33 +0000 http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134752 Help! I think I've stumbled into what Vonnegut called a chrono-synclastic infundibulum and popped out in 1984! If I saw this anywhere but Murdoch's Times I'd really worry -- not that this isn't unsettling enough as it is. Help! I think I’ve stumbled into what Vonnegut called a chrono-synclastic infundibulum and popped out in 1984!

If I saw this anywhere but Murdoch’s Times I’d really worry — not that this isn’t unsettling enough as it is.

]]> By: pragmatic_realist http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134748 pragmatic_realist Wed, 16 Jan 2008 15:49:43 +0000 http://susiemadrak.com/2008/01/16/10/43/every-move-you-make-9/#comment-134748 SEATTLE (AP) - Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line. Microsoft's acquisition of aQuantive, an online advertising company, last year for $6 billion shored up the company's capacity to serve video ads onto these grocery cart screens. Starting in the second half of 2008, the companies plan to test MediaCart in Wakefern Food Corp.'s ShopRite supermarkets on the East Coast. Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list. The system also uses radio-frequency identification to sense where the shopper's cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points - an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle. Microsoft said it is still working on how it will present commercials and coupons. Microsoft is also working with MediaCart and ShopRite to help advertisers reach potential consumers based on past grocery purchases, which are logged when they swipe their loyalty cards. "This is not all necessarily about bombarding consumers, about targeting advertising," said Scott Ferris, general manager of Microsoft's Advertiser and Publisher Solutions group. "It's about also making the shopping experience better for the consumer." Advertisers will get more feedback about which commercials or coupon offers are effective, because customers either buy the products or accept the offers on the spot, or they don't. But Ferris said neither Microsoft nor any advertisers will have access to the personal information consumers provide when they join the supermarket's loyalty card program. --- On the Net: MediaCart Holdings Inc.: http://www.mediacart.com (Copyright 2008 by The Associated Press. All Rights Reserved.) SEATTLE (AP) - Microsoft Corp. is bringing digital advertising
to the grocery cart.
The software maker spent four years working with Plano,
Texas-based MediaCart Holdings Inc. on a grocery cart-mounted
console that helps shoppers find products in the store, then scan
and pay for their items without waiting in the checkout line.
Microsoft’s acquisition of aQuantive, an online advertising
company, last year for $6 billion shored up the company’s capacity
to serve video ads onto these grocery cart screens.
Starting in the second half of 2008, the companies plan to test
MediaCart in Wakefern Food Corp.’s ShopRite supermarkets on the
East Coast. Customers with a ShopRite loyalty card will be able to
log into a Web site at home and type in their grocery lists; when
they get to the store and swipe their card on the MediaCart
console, the list will appear. As shoppers scan their items and
place them in their cart, the console gives a running price tally
and checks items off the shopping list.
The system also uses radio-frequency identification to sense
where the shopper’s cart is in the store. The RFID data can help
ShopRite and food makers understand shopping patterns, and the
technology can also be used to send certain advertisements to
people at certain points - an ad for 50 cents off Oreos, for
example, when a shopper enters the cookie aisle. Microsoft said it
is still working on how it will present commercials and coupons.
Microsoft is also working with MediaCart and ShopRite to help
advertisers reach potential consumers based on past grocery
purchases, which are logged when they swipe their loyalty cards.
“This is not all necessarily about bombarding consumers, about
targeting advertising,” said Scott Ferris, general manager of
Microsoft’s Advertiser and Publisher Solutions group. “It’s about
also making the shopping experience better for the consumer.”
Advertisers will get more feedback about which commercials or
coupon offers are effective, because customers either buy the
products or accept the offers on the spot, or they don’t. But
Ferris said neither Microsoft nor any advertisers will have access
to the personal information consumers provide when they join the
supermarket’s loyalty card program.
—
On the Net:
MediaCart Holdings Inc.: http://www.mediacart.com

(Copyright 2008 by The Associated Press. All Rights Reserved.)

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