Bowling 1, Health Care 0
Apr 27th, 2008 at 8:06 am by Susie
Elizabeth Edwards critiques press coverage of the primary in today’s Times:
I’m not the only one who noticed this shallow news coverage. A report by the Project for Excellence in Journalism and the Shorenstein Center on the Press, Politics and Public Policy found that during the early months of the 2008 presidential campaign, 63 percent of the campaign stories focused on political strategy while only 15 percent discussed the candidates’ ideas and proposals.
Watching the campaign unfold, I saw how the press gravitated toward a narrative template for the campaign, searching out characters as if for a novel: on one side, a self-described 9/11 hero with a colorful personal life, a former senator who had played a president in the movies, a genuine war hero with a stunning wife and an intriguing temperament, and a handsome governor with a beautiful family and a high school sweetheart as his bride. And on the other side, a senator who had been first lady, a young African-American senator with an Ivy League diploma, a Hispanic governor with a self-deprecating sense of humor and even a former senator from the South standing loyally beside his ill wife. Issues that could make a difference in the lives of Americans didn’t fit into the narrative template and, therefore, took a back seat to these superficialities.
News is different from other programming on television or other content in print. It is essential to an informed electorate. And an informed electorate is essential to freedom itself. But as long as corporations to which news gathering is not the primary source of income or expertise get to decide what information about the candidates “sells,” we are not functioning as well as we could if we had the engaged, skeptical press we deserve.
And the future of news is not bright. Indeed, we’ve heard that CBS may cut its news division, and media consolidation is leading to one-size-fits-all journalism. The state of political campaigning is no better: without a press to push them, candidates whose proposals are not workable avoid the tough questions. All of this leaves voters uncertain about what approach makes the most sense for them. Worse still, it gives us permission to ignore issues and concentrate on things that don’t matter. (Look, the press doesn’t even think there is a difference!)
I was lucky enough for a time to have a front-row seat in this campaign — to see all this, to get my information firsthand. But most Americans are not so lucky. As we move the contest to my home state, North Carolina, I want my neighbors to know as much as they possibly can about what these men and this woman would do as president.
If voters want a vibrant, vigorous press, apparently we will have to demand it. Not by screaming out our windows as in the movie “Network” but by talking calmly, repeatedly, constantly in the ears of those in whom we have entrusted this enormous responsibility. Do your job, so we can — as voters — do ours.

Is “colorful personal life” a dog whistle for “cousin-boinker?”
She’s right of course. And would have been an ideal first lady. Unfortunately, I think we could calmly suggest the media do its job from now till those galaxies mix and nothing will change.
There are three choices here; not just one. The one mentioned: figure out a way to get the established media/press to do their job. That is, in fact, a real choice for action and it should be pursued.
But, there are two additional choices: (1) work hard to support/promote new voices in an effort to take market share away from the established media; and, (2) work hard to support/promote new voices who, through joint ventures and other ways, work together with established media.
Any reasonable interpretation of industrial history suggests we live in a time when each of these additional choices are ripe for success.
The question, though, is this: will new voices declare themselves ready and committed to pursue these choices. Or, will the bet on our future be limited to demanding/cajoling/shaming/etc the established media to ‘change’?