Go read Thers:

Movement conservatism started off as a racket. Movement conservatism has always been about exacerbating and then profiting from existing cultural, social, and economic resentments. There was never any fall from an original ideological Eden. The corruption was there from the start. Packer is quite right to emphasize how the political and popular success of movement conservatism owes everything to its legitimization of a politics of resentment that arose in the 1960s. Movement conservatism has nothing without Hatred of the Liberal, a point reinforced not least by the image with which Joyner chooses to adorn his post.

It’s quite nice that Joyner deplores Coulter-level books and says their crudity is part of the reason the GOP is in trouble. However, this class of stuff is just a less sophisticated version of commonplace rhetoric you see emanating from everywhere else on the right these days. And if Joyner wants to dump it, fine, but the brute fact is that without accusations like, say, that Barack Obama is an un-American socialist, well, the GOP might as well just concede the election immediately. And everyone knows it. The right just cannot win if it renounces the politics of resentment, and that’s all there is to it. You can’t scrub ugly. You can’t reboot Soviet Communism without perpetrating once more its rottenness, and you can’t retool movement conservatism without it eventually fucking up royally.