Couldn’t happen to a nicer guy!
Morning Joe’s ratings are in freefall for the same reason the rest of the network is struggling. MSNBC is not listening to what their viewers want. Any conversation with MSNBC viewers will in the majority of cases eventually include an expression of distaste for Scarborough.
MSNBC viewers don’t want to spend their mornings with a talking point filled Republican cheerleader. The ratings data suggests that MSNBC viewers are voting with their remotes, and rejecting Morning Joe. Scarborough has never been a good fit for the supposed lean forward network, but it appears that viewers have finally had enough.
A network that has refused to listen to what their viewers are trying to them is now paying the price for thinking that they know best. Viewers are fleeing Morning Joe and demanding a program that fits their values.
They say actions speak louder than words. If that’s the case, viewers are sending a deafening message to MSNBC about Morning Joe.
