Penalties for not carrying health insurance set to rise …

Open enrollment for health insurance begins on November 1st. One of the changes for next year is the penalties for not having coverage will rise from $325.00 for the year to $695.00…

The math is harsh: The maximum federal penalty for having no health insurance is set to jump to $695, and the Obama administration is being urged to highlight that cold fact to help drive its new pitch for health law sign-ups.

That means the 2016 sign-up season starting Nov. 1 could see penalties become a bigger focus to motivate millions of people who have remained eligible for coverage, but uninsured. They’re said to be more skeptical about the value of health insurance…

The requirement that individuals get health insurance or face fines remains the most unpopular part of President Barack Obama’s health care law, a prime target of Republican repeal efforts. It started at $95 or 1 percent of income in 2014. The fact that it’s up to $695 may take consumers by surprise.

But many experts consider the mandate essential to Obama’s overall approach, as does the insurance industry. The law forbids insurers from turning away people with health problems, and the coverage requirement forces healthy people into the insurance pool, helping to keep premiums in check. After 2016, the fines will rise with inflation.

This year was the first time the IRS collected the penalties, deducting them from taxpayers’ refunds for the 2014 tax year in most cases. Some 7.5 million households paid penalties totaling $1.5 billion, an average of $200 apiece, according to preliminary IRS data. Separately, another 12 million households claimed exemptions from the mandate because of financial hardships or other reasons…

The administration has set a goal of 10 million customers enrolled and paying their premiums by the end of 2016 on HealthCare.gov and state insurance markets. That’s roughly the number covered now, and well below what congressional budget analysts had estimated for 2016. The administration expects most will be returning customers, but 3 million to 4 million will be people who are currently uninsured. There’s a lot of turnover in the market.

Among the difficulties for next year: Premiums are expected to go up more than they did this year, even if taxpayer subsidies cushion the cost. The most eager customers have already signed up. And many of those remaining appear to be stretching tight household budgets, with other financial priorities, like car repairs or putting money in savings accounts.