Longtime reader Alice Marshall wrote a book that anyone doing grassroots politics should have.

Poor and middle class people, the 99%, have no control over their rent 
or mortgage, no control over their bank, their utility company, their 
insurance company, children’s school, place of employment, or a host of 
other institutions that shape their life. Political parties are asking 
people to believe that once a year they can go into a booth, press some 
buttons, and materially affect their life. Nothing in their experience 
in life suggests that this simple act will have real consequences. So 
how can party activists at the local level change that? Non-voters will respond to personal appeals to vote. We saw that in 
Fairfax County, which is how it went from a swing jurisdiction to a 
solid Democratic one.

–Excerpt from The Precinct Captain’s Guide to Political Victory. with hyper link – 

From Amazon reviews: As an County Executive Committee member, I have made this required reading for all of our precinct captains. If you’re organizing, I highly recommend it.