Frank Rich:

The most odious image-mongering, however, has been Mr. Bush’s repeated deployment of African-Americans as dress extras to advertise his “compassion.” In 2000, the Republican convention filled the stage with break dancers and gospel singers, trying to dispel the memory of Mr. Bush’s craven appearance at Bob Jones University when it forbade interracial dating. (The few blacks in the convention hall itself were positioned near celebrities so they’d show up in TV shots.) In 2004, the Bush-Cheney campaign Web site had a page titled “Compassion” devoted mainly to photos of the president with black people, Colin Powell included.

Some of these poses are re-enacted in the “Hurricane Relief” photo gallery currently on display on the White House Web site. But this time the old magic isn’t working. The “compassion” photos are outweighed by the cinéma vérité of poor people screaming for their lives. The government effort to keep body recovery efforts in New Orleans as invisible as the coffins from Iraq was abandoned when challenged in court by CNN.

But even now the administration’s priority of image over substance is embedded like a cancer in the Katrina relief process. Brazenly enough, Mr. Rove has been officially put in charge of the reconstruction effort. The two top deputies at FEMA remaining after Michael Brown’s departure, one of them a former local TV newsman, are not disaster relief specialists but experts in P.R., which they’d practiced as advance men for various Bush campaigns. Thus The Salt Lake Tribune discovered a week after the hurricane that some 1,000 firefighters from Utah and elsewhere were sent not to the Gulf Coast but to Atlanta, to be trained as “community relations officers for FEMA” rather than used as emergency workers to rescue the dying in New Orleans. When 50 of them were finally dispatched to Louisiana, the paper reported, their first assignment was “to stand beside President Bush” as he toured devastated areas. [...]

It was back in 2000 that Mr. Bush, in a debate with Al Gore, bragged about his gubernatorial prowess “on the front line of catastrophic situations,” specifically citing a Texas flood, and paid the Clinton administration a rare compliment for putting a professional as effective as James Lee Witt in charge of FEMA. Exactly why Mr. Bush would staff that same agency months later with political hacks is one of many questions that must be answered by the independent investigation he and the Congressional majority are trying every which way to avoid. With or without a 9/11-style commission, the answers will come out. There are too many Americans who are angry and too many reporters who are on the case. (NBC and CNN are both opening full-time bureaus in New Orleans.) You know the world has changed when the widely despised news media have a far higher approval rating (77 percent) than the president (46 percent), as measured last week in a CNN/USA Today/Gallup poll.

Like his father before him, Mr. Bush has squandered the huge store of political capital he won in a war. His Thursday-night invocation of “armies of compassion” will prove as worthless as the “thousand points of light” that the first President Bush bestowed upon the poor from on high in New Orleans (at the Superdome, during the 1988 G.O.P. convention). It will be up to other Republicans in Washington to cut through the empty words and image-mongering to demand effective action from Mr. Bush on the Gulf Coast and in Iraq, if only because their own political lives are at stake. It’s up to Democrats, though they show scant signs of realizing it, to step into the vacuum and propose an alternative to a fiscally disastrous conservatism that prizes pork over compassion. If the era of Great Society big government is over, the era of big government for special interests is proving a fiasco. Especially when it’s presided over by a self-styled C.E.O. with a consistent three-decade record of running private and public enterprises alike into a ditch.

What comes next? Having turned the page on Mr. Bush, the country hungers for a vision that is something other than either liberal boilerplate or Rovian stagecraft. At this point, merely plain old competence, integrity and heart might do.