Imagine that

JBM-HH Starbucks Grand Opening

Real pumpkin? My goodness!

Last August, food blogger Vani Hari wrote a critique of what’s inside the coffee company’s most popular seasonal drink, which wasn’t publicly available. After back-and-forth emails with Starbucks representatives, Hari got the list of ingredients: milk, caramel coloring, “natural and artificial flavors,” lots of sugar, and no real pumpkin.

Hari’s blog post went viral, garnering millions of shares on social media. Many people—who, in 2015, care about where their food comes from more than ever before—were outraged. John Oliver captured that outrage well in this hilarious “Last Week Tonight” segment last fall, expressing surprise over the obsession with “the coffee that tastes like a candle.”

Now, just a few weeks before the PSL returns, Starbucks has acknowledged the lack of pumpkin. Peter Dukes, who helped develop the beverage, wrote in a blog post Monday afternoon:

After hearing from customers and partners about ingredients, we took another look at this beverage and why we created it so many years ago. It was simple —espresso, perfectly steamed milk, warm fall spices with delicious flavor of pumpkin pie that reminds you of the cool, crisp days of autumn. So, with that great taste you know and love, the PSL returns this fall, and this time it will be made with real pumpkin and without caramel coloring.

2 thoughts on “Imagine that

  1. Not being a big pumpkin fan, I never found PSL at all appetizing anyway. Amazing the attention people pay to flavorings in coffee, while turning a blind eye to other foods. Heaven forbid they take a close look at OJ labels. All while the FDA is complicit in the marketing of muck to consumers. We wouldn’t want to undermine the MegaCorp simulated food product industry.

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