In-depth piece in the new Rolling Stone. I was especially interested in these parts:
Ailes knows exactly who is watching Fox News each day, and he is adept at playing to their darkest fears in the age of Obama. The network’s viewers are old, with a median age of 65: Ads cater to the immobile, the infirm and the incontinent, with appeals to join class action hip-replacement lawsuits, spots for products like Colon Flow and testimonials for the services of Liberator Medical (“Liberator gave me back the freedom I haven’t had since I started using catheters”). The audience is also almost exclusively white – only 1.38 percent of viewers are African-American. “Roger understands audiences,” says Rollins, the former Reagan consultant. “He knew how to target, which is what Fox News is all about.” The typical viewer of Hannity, to take the most stark example, is a pro-business (86 percent), Christian conservative (78 percent), Tea Party-backer (75 percent) with no college degree (66 percent), who is over age 50 (65 percent), supports the NRA (73 percent), doesn’t back gay rights (78 percent) and thinks government “does too much” (84 percent). “He’s got a niche audience and he’s programmed to it beautifully,” says a former News Corp. colleague. “He feeds them exactly what they want to hear.”
The result of this concerted campaign of disinformation is a viewership that knows almost nothing about what’s going on in the world. According to recent polls, Fox News viewers are the most misinformed of all news consumers. They are 12 percentage points more likely to believe the stimulus package caused job losses, 17 points more likely to believe Muslims want to establish Shariah law in America, 30 points more likely to say that scientists dispute global warming, and 31 points more likely to doubt President Obama’s citizenship. In fact, a study by the University of Maryland reveals, ignorance of Fox viewers actually increases the longer they watch the network. That’s because Ailes isn’t interested in providing people with information, or even a balanced range of perspectives. Like his political mentor, Richard Nixon, Ailes traffics in the emotions of victimization.