So a reporter gets into an exclusive briefing with Karl Rove and finds out why they’re being so nice. I figured if they were doing this, it was because the polling showed them it worked. (It also happens to be the same advice I’ve been giving for 30 years to people running against incumbents.)
Then came the main event: Rove, joined by former Mississippi Governor Haley Barbour, laid out his strategy for winning the White House. “The people we’ve got to win in this election, by and large, voted for Barack Obama,” Rove said, in a soothing, professorial tone, explaining why the campaign hadn’t launched more pointed attacks on the president’s character.
Rove explained that Crossroads had conducted extensive focus groups and shared polling and focus group data with “all the major groups that are playing” in the election. “As many of you know, one of the most important things about Crossroads is: We don’t try and do this alone. We have partners,” he said. “The Kochs—you name it.”
What had emerged from that data is an “acute understanding of the nature of those undecided, persuadable” voters. “If you say he’s a socialist, they’ll go to defend him. If you call him a ‘far out left-winger,’ they’ll say, ‘no, no, he’s not.’” The proper strategy, Rove declared, was criticizing Obama without really criticizing him—by reminding voters of what the president said that he was going to do and comparing it to what he’s actually done. “If you keep it focused on the facts and adopt a respectful tone, then they’re gonna agree with you.”