That’s why this was such a brilliant commercial!
This does not surprise me. Singing harmony is one of the best highs ever:
July 8, 2013 — When people sing in a choir their heart beats are synchronised, so that the pulse of choir members tends to increase and decrease in unison. This has been shown by a study from the Sahlgrenska Academy at University of Gothenburg that examined the health effects for choir members.
In the research project “Kroppens Partitur” (The Body’s Musical Score), researchers at the Sahlgrenska Academy are studying how music, in purely biological terms, affects our body and our health. The object is to find new forms where music may be used for medical purposes, primarily within rehabilitation and preventive care.
In the latest study, published in the open-access journal Frontiers in Neuroscience, the research group is able to show how the musical structure influences the heart rate of choir members.
In December 2012, Björn Vickhoff and his research group brought together fifteen 18-year-olds at Hvitfeltska High School in Gothenburg and arranged for them to perform three different choral exercises: monotone humming, singing the well-known Swedish hymn “Härlig är Jorden” (Lovely is the Earth) as well as the chanting of a slow mantra. The heart rhythm of the choir members was registered as they performed in each case.
The results from the study show that the music’s melody and structure has a direct link is linked to the cardiac activity of the individual choir member; to sing in unison has a synchronising effect so that the heart rate of the singers tends to increase and decrease at the same time.