In-depth piece in the new Rolling Stone. I was especially interested in these parts:
Ailes knows exactly who is watching Fox News each day, and he is adept at playing to their darkest fears in the age of Obama. The network’s viewers are old, with a median age of 65: Ads cater to the immobile, the infirm and the incontinent, with appeals to join class action hip-replacement lawsuits, spots for products like Colon Flow and testimonials for the services of Liberator Medical (“Liberator gave me back the freedom I haven’t had since I started using catheters”). The audience is also almost exclusively white – only 1.38 percent of viewers are African-American. “Roger understands audiences,” says Rollins, the former Reagan consultant. “He knew how to target, which is what Fox News is all about.” The typical viewer of Hannity, to take the most stark example, is a pro-business (86 percent), Christian conservative (78 percent), Tea Party-backer (75 percent) with no college degree (66 percent), who is over age 50 (65 percent), supports the NRA (73 percent), doesn’t back gay rights (78 percent) and thinks government “does too much” (84 percent). “He’s got a niche audience and he’s programmed to it beautifully,” says a former News Corp. colleague. “He feeds them exactly what they want to hear.”
The result of this concerted campaign of disinformation is a viewership that knows almost nothing about what’s going on in the world. According to recent polls, Fox News viewers are the most misinformed of all news consumers. They are 12 percentage points more likely to believe the stimulus package caused job losses, 17 points more likely to believe Muslims want to establish Shariah law in America, 30 points more likely to say that scientists dispute global warming, and 31 points more likely to doubt President Obama’s citizenship. In fact, a study by the University of Maryland reveals, ignorance of Fox viewers actually increases the longer they watch the network. That’s because Ailes isn’t interested in providing people with information, or even a balanced range of perspectives. Like his political mentor, Richard Nixon, Ailes traffics in the emotions of victimization.
They keep doing things that not only don’t work, they make things much worse. When will people realize that’s not an accident?
It seems to me that Obama avoids talking about anything that might confirm voters’ suspicions that he might be a Democrat, to the point where our environment is quickly going down the tubes while he talks about the deficit:
Greenhouse gas emissions increased by a record amount last year, to the highest carbon output in history, putting hopes of holding global warming to safe levels all but out of reach, according to unpublished estimates from the International Energy Agency.
The shock rise means the goal of preventing a temperature rise of more than 2 degrees Celsius – which scientists say is the threshold for potentially “dangerous climate change” – is likely to be just “a nice Utopia”, according to Fatih Birol, chief economist of the IEA. It also shows the most serious global recession for 80 years has had only a minimal effect on emissions, contrary to some predictions.
Last year, a record 30.6 gigatonnes of carbon dioxide poured into the atmosphere, mainly from burning fossil fuel – a rise of 1.6Gt on 2009, according to estimates from the IEA regarded as the gold standard for emissions data.
“I am very worried. This is the worst news on emissions,” Birol told the Guardian. “It is becoming extremely challenging to remain below 2 degrees. The prospect is getting bleaker. That is what the numbers say.”
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