Yeah, I’d say that beating back this particular company (who poisons our food supply by buying off politicians) is pretty damned important:
This November, in a food fight that will largely determine the future of what we eat and what we grow, Monsanto will face its greatest challenge to date: a statewide citizens’ ballot initiative that will give Californians the opportunity to vote for their right to know whether the food they buy is contaminated with GMOs.
A growing corps of food, health, and environmental activists – supported by the Millions against Monsanto and Occupy Monsanto Movements, and consumers and farmers across the nation – are boldly moving to implement mandatory labeling of genetically engineered foods in California through a grassroots-powered citizens ballot initiative process that will bypass the agribusiness-dominated state legislature. If passed, the California Right to Know Genetically Engineered Food Act will require mandatory labeling of genetically engineered foods and food ingredients, and outlaw the routine industry practice of labeling GMO-tainted foods as “natural.”
Passage of this initiative on November 6 will radically alter the balance of power in the marketplace, enabling millions of consumers to identify – and boycott – genetically engineered foods for the first time since 1994, when Monsanto’s first unlabeled, genetically-engineered dairy drug, recombinant Bovine Growth Hormone (rBGH), was forced on the market.
As Alexis Baden-Mayer, Political Director for the Organic Consumers Association, pointed out at an Occupy Wall Street teach-in in Washington DC in early April: “The California Right to Know Genetically Engineered Food Act ballot initiative is a perfect example of how the grassroots 99% can mobilize to take back American democracy from the corporate bullies, the 1%. By aggressively utilizing one of the last remaining tools of direct democracy, the initiative process (available to voters not only in California and 23 other states, but in thousands of cities and counties across the nation), we can bypass corrupt politicians, make our own laws, and force corporations like Monsanto to bend to the will of the people, in this case granting us our fundamental right to know what’s in our food.”