The holiday shopping season is a crucial period for retailers and can account for up to 40% of annual sales. But this year, Thanksgiving, which traditionally starts the U.S. holiday shopping period, was on Nov. 28, nearly a week later than last year’s Nov. 22, leaving retailers with six fewer days to drive sales between Thanksgiving and Christmas.
E-commerce sales this year made up 14.6% of total retail and rose 18.8% from the 2018 period, according to Mastercard’s data tracking retail sales from Nov. 1 through Christmas Eve.
Record online holiday sales…
Who wants to be waiting in line to be served at a local retailer and discover that the person in front of you and the person behind you are Trump supporters?
Then there’s the problem of the political affiliation of the cashier who’s gonna ring you up.
Shopping online is a lot less risky business.